Carlene is content strategist and customer-focused writer in Seattle.

She’s the Sr. Customer Marketing Manager at SeekOut, where she creates content that drives customer retention and expansion in the AI talent acquisition space. Previously, she led content strategy as Sr. Content Marketing Manager, supporting demand generation and organic traffic growth.

Integrated Marketing Campaign: CHRO Workshop Series

This multi-channel campaign was created to support the adoption of our Grow platform among both customers and prospects. We leveraged expertise from our CHRO council members, a group comprised of experts in the talent management and acquisition space.

  • This campaign centered around a five-part webinar series with each of our council members. Our goal was to position SeekOut as an authoritative leader in the talent space. We equipped talent leaders with the tools to build a talent strategy that enabled workforce agility and organization longevity.

    Each session featured a customized worksheet. Here is a link to the landing page that houses all the webinars and their respective worksheets.

  • I created a workbook for all five webinars that we sent out to webinar participants at the end of the series and distributed across additional channels. It includes key takeaways of each webinar, the accompanying worksheets, and links to the recorded webinars. See the workbook here.

Blog posts

I specialize in distilling complicated topics into digestible content for readers. I’ve written blog posts that increase organic traffic and drive high-quality leads. They have collectively ranked for tens of thousands of keywords in Google. I also write non-SEO pieces that share a brand’s unique point of view.

Case studies

Success stories that highlight customer pain points and how SeekOut solved them and helped these customers realize their talent goals.

E-books and guides

I write well-researched, data-driven content that attracts high-quality leads. I work closely with various teams to bring our long-form content to life.

Website copy

I write clear, engaging and educational copy that succinctly conveys the benefits of a product.

Video script

I’ve written scripts for videos and webinars using conversational, simple language.